For the love of animals (Cap-de-la-madeleine)

June 16 2022

Cap-de-la-Madelaine, Monday, June 13, 2022Boutique d’animaux Chico is proud to announce the opening of a new store in Trois-Rivières, in the Cap-de-la-Madelaine area. Having worked in business for nearly 40 years, Simon Knafo is embarking on the Chico adventure with his long-time friend and associate, Mouad Safouh.

“For me, customer service is fundamental. When I walk into a business as a customer, I want to be served impeccably and that’s what we want to provide in our store. I’m confident that Mouad will be the perfect person to establish that kind of exceptional service.” – Simon Knafo, co-franchisee of Boutique d’animaux Chico on Thibeau street in Cap-de-la-Madelaine.

An experienced duo
Simon Knafo has been the owner of the mall, where the brand-new Chico store is located, since 2016. He then brought in Mouad Safouh, who he has known for a very long time, to run the store. Having lots of experience in customer service, Mr. Knafo has been in business all over the world and is very well known in the area. The good relationship between the two of them is nothing new. Simon is a mentor for Mouad in life and in business and is a good friend of his father. For his part, Mr. Safouh was working in the distribution field in Abitibi when Simon suggested he become his business partner. It’s an opportunity he could not miss, being himself a lover of small pets.

An ideal location
The location of the new Chico store is familiar to all pet owners in the area since it was previously home to a veterinary clinic. The two businessmen felt it was a great opportunity given the demand and the loyal customers already established in the area.


A bit of history
The first Chico store was founded over 35 years ago in the Hochelaga neighbourhood. Today, the company has over 70 franchises in Quebec. The Chico network experienced spectacular growth in 2008. Since then, many entrepreneurs with a passion for animals have chosen to join the Chico family by becoming franchisees. Boutiques d’animaux Chico is now the largest chain of neighbourhood pet stores in Quebec.


Address of the store
310 Thibeau, Local 5-6-7
Cap de la Madeleine (Trois-Rivières)


About Boutique d’animaux Chico
Boutique d’animaux Chico specializes in providing consulting services, accessories, food, and toys for all pets. Our many franchisees have only one mission: to provide a healthy environment and a great quality of life for your pets and have done so for over 35 years!