The adventure began! Pierre Charbonneau and Michel Joly opened their first pet store on Taschereau Boulevard in Brossard.
Pierre Charbonneau opened his first store in Montreal, on Ontario Street.
Michel Joly opened another Chico store on Wellington Street in Verdun. The two stores were highly successful for several years!
Until then a part-time employee, Mr. José Forest formed a partnership with Pierre Charbonneau; he became a franchisee of the company, inaugurating the Chico store on Masson Street in Montreal.
''In high density areas, people want to patronize a pet store close to home, receive personalized service, and learn and obtain advice from skilled employees who over time get to know the local customers. This is a more user-friendly shopping experience than the big chains, and with competitive prices.''
José Forest, co-owner
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